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Jerry Crockford is the Managing Director of Crockford Carlisle Pty Ltd.
Jerry learnt the importance of making every marketing dollar count from his family’s days in retail shops and motels.
This was followed by seven years in radio broadcasting, which provided the basis for learning to write powerful, compelling advertising copy. From there, he and his wife developed a Direct Selling business which involved over 6,000 distributors. This experience enabled him to hone his face-to-face sales skills.
Jerry’s role as Marketing Manager for Queensland’s largest regional shopping centre gave him a wide range of experience in marketing. Everything from food and fashion through to complex products and services.
His company, Crockford Carlisle, now produces persuasive marketing materials for clients throughout Australia and as far away as Scotland and USA.
Seminar topic
During Jerry’s session, you will hear hard-hitting, practical ideas that will improve your marketing communications. When faced with the reality of the average person being exposed to 7,500 marketing messages per week, you need to ensure that your…
• direct mail letters,
• yellow page advertisement,
• press advertising,
• brochures,
• internet website
and any other marketing communications contain a compelling, forceful message that sets you apart from your competitors and makes your prospective clients want to ACT NOW!
Jerry’s presentations focus on practical and relevant information that have a high take-home value. During the presentation, he will give you insights and a fresh understanding about your marketing—including issues such as…
1. The persuasiveness of your message.
2. The Perceived Value of any offers you are using.
3. Things you may be saying that are subconsciously turning people off.
4. The way the headline/hook grabs the attention of your target market.
5. Any missed opportunities to make you look better than your competitors.
His session will be entertaining, interesting and relevant—with inspiration that you’ll draw on to make your business GROW!
You can see him Wednesday July 18th at Tweed Heads Bowls Club. Contact John at Business Excellence on 0418 269 136 or john@businessexcellence.net.au
Jerry learnt the importance of making every marketing dollar count from his family’s days in retail shops and motels.
This was followed by seven years in radio broadcasting, which provided the basis for learning to write powerful, compelling advertising copy. From there, he and his wife developed a Direct Selling business which involved over 6,000 distributors. This experience enabled him to hone his face-to-face sales skills.
Jerry’s role as Marketing Manager for Queensland’s largest regional shopping centre gave him a wide range of experience in marketing. Everything from food and fashion through to complex products and services.
His company, Crockford Carlisle, now produces persuasive marketing materials for clients throughout Australia and as far away as Scotland and USA.
Seminar topic
During Jerry’s session, you will hear hard-hitting, practical ideas that will improve your marketing communications. When faced with the reality of the average person being exposed to 7,500 marketing messages per week, you need to ensure that your…
• direct mail letters,
• yellow page advertisement,
• press advertising,
• brochures,
• internet website
and any other marketing communications contain a compelling, forceful message that sets you apart from your competitors and makes your prospective clients want to ACT NOW!
Jerry’s presentations focus on practical and relevant information that have a high take-home value. During the presentation, he will give you insights and a fresh understanding about your marketing—including issues such as…
1. The persuasiveness of your message.
2. The Perceived Value of any offers you are using.
3. Things you may be saying that are subconsciously turning people off.
4. The way the headline/hook grabs the attention of your target market.
5. Any missed opportunities to make you look better than your competitors.
His session will be entertaining, interesting and relevant—with inspiration that you’ll draw on to make your business GROW!
You can see him Wednesday July 18th at Tweed Heads Bowls Club. Contact John at Business Excellence on 0418 269 136 or john@businessexcellence.net.au
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